A little bit of honey monster history

Quaker Oats Launches Sugar Puffs. But Strangely Choose Jeremy The Bear As Mascot. Who he?!

Eventually they see sense, and I become the furry new face of Sugar Puffs!

Loving my 80s look. Though I certainly don’t need shoulder pads.

Another cool redesign. A monster has to keep up with the times, you know.

Friends hits our TV screens. And my new look hits the shelves.

Digging those nineties’ shades!

I’m so irresistible the Big Bear Company buys me. Guys, I’m flattered!

Sugar Puffs become Honey Monster Puffs. Well, I am the real star!

Brecks is my new business partner, and we lower sugar again to 22g per 100g.

A new look and a tasty new recipe. The future’s bright, not to mention yellow!